Kids Club to earn rewards
I have a son who is going into the third grade. I know that he and his friends love to create their own virtual characters and have them complete tasks to earn points or rewards of some sort.
I think they would be very interested in an internet club that allowed them to create a character and work together with other characters to accomplish different tasks. I also think he would like to be able to showcase his character or characters and customize them. He doesn't seem very interested in having to type words to communicate online so somehow it would have to be built into the club.
I personally think it would be fun to connect books and computers by having an online "Battle of the Books" club. Kids could log in and answer questions about different books to earn points. They would compete with anyone else in their grade or age group to win. It could also be set up as a book review site as well, so kids could give a rating to books and comment on them.
Overall, I think the one thing that will keep a child interested in coming back to a website is the ability to earn a reward of some sort. I know when I hear my son talking to his friends about computer games, the main things they talk about are what level they are on, and how many points or coins they have earned.